When it comes to pitching your start-up, Mother's advice rings true: you only get to make a first impression once. Your new venture’s business plan could be that first impression that gets you the right investors and advisers, or the reason your great start-up idea never gets off the ground. Moreover, constructing a carefully designed business plan provides a framework for thinking through some of the challenges your start-up will face and can help you refine your strategies. |
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